A great big global campaign for a great big British opportunity.

As a small island off the coast of Europe, the UK needs significant inward investment to keep its businesses busy, universities researching, entrepreneurs inventing and tax income rolling in.

Here’s how it played out:

23 June 2016: presented five creative strategies for Britain's biggest-ever global campaign for inward investment.

The presentation was a resounding success with a clear winning idea, “A Land Alive with Opportunity’.

24 June 2016: woke up to discover that Britain didn't want anything to do with our biggest trading partner.

Despite (or maybe because of) Brexit, the budget was tripled and the idea went well, everywhere.

Highlight: The meta moment at Pinewood when a full film crew shot a fake film crew and talent, including dancers, and an Aston Martin and a Star Wars stormtrooper helmet.

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OOH-Hawkeye
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