PROPOSITION POWER UP
Three steps to making your brand story work harder for you.
Paying attention to your brand promise pays off.
Customers are clear about what you do and why you do it. Colleagues have beliefs to rally round. And you have a consistent platform to talk about what makes you different, better, brillianter.
All of which saves you time, money and effort, whether you’re starting up, scaling up, considering a new direction, or consolidating your position.
The Proposition Power-Up takes you from confusion to clarity, in three steps:
- Brand Edit
- Find your Voice
- Tell the World
1. BRAND EDIT
First, we discover your true self.
Why your business exists.
What you want to achieve.
How you want to do it.
Next, we build your Proposition Pyramid, a simple model for getting your brand organised.
Then it’s time to find your brand sweet spot - where you can position yourself to have the most impact for your money.
2. FIND YOUR VOICE
So, now you know what you want to say.
But you don’t quite know how to say it.
First, you can wave goodbye to that old standby Tone of Voice. And say hello to your Natural Voice. The one that feels right for your people, your brand, and your customers.
You can’t beat speaking from the heart. And I’ll show you how to do it without breaking sweat.
To help you use your words in the right ways, you’ll get a Natural Voice toolkit comprising:
Guiding Principles
Tonal Balance
Brand Watchwords
Hints & Tips and Dos & Don’ts
Brand vocabulary
TELL THE WORLD
There’s no point winking in a darkened room.
It’s time to share your pointy proposition and natural voice with the people who matter. Your colleagues, customers, partners and prospects.
Snox Is Here gets things off to a cracking start by writing your cornerstone copy. It could be a website, a sales deck, a white paper, a speech, a manifesto film, whatever works best for you.
Even better, because that one piece is expertly planned, structured and written, you’ll have an array of jumping off points for the word-based work that’s coming down the line. Ads, posts, newsletters, apps, events, conversations are so much easier when you know what to say, and how to say it.
And if you don’t have an AI agent to help you write in your new voice, repurpose your content and reach the people you want to impress, then I’ll help you choose an off-the-shelf option or work with experts in the field to create one specifically for you.
PRICING
1. Brand Edit from £2500
2. Tone of Voice from £2500
3. Storytelling from £1250
Instant 10% discount applied if all three steps are booked together. Additional discount available when combined with the Copy Confidence course. Prices are for virtual engagements. Additional costs for in-person services are calculated on a by-case basis.
About my training and brand programmes
Each Snox Is Here product uses proven tools, mental models, processes and practices invented, learned, used and improved by associates, academics, agencies and organisations around the world. Phew!
Whether we’re in the room together, or connected by the magic of videoconferencing, I like to make every interaction illuminating, useful and, yes, entertaining.
They have lasting value too. I’ll equip you with practical resources, tools, models and examples to continue the good work long after my work is done.