The British Army doesn't exist to fight wars.

It's here to return the people and places ravaged by disaster back to normal.

This pitch-winning idea became an award-winning advertising campaign, and three short-form documentaries made with the VII photojournalism agency in Kosovo, the Philippines and The Queen Elizabeth Hospital Birmingham.

It redefined the Army's value to the people who pay its bills, fill its ranks and put their trust in it.

Highlight: Winning a BTAA ‘arrow’ for best sound design and two Creative Circle awards for art direction and photography.