2019: Defined the travel tech start-up’s brand story. 2022: 1 million customers. 800% revenue growth.
Seatfrog enables any rail traveller to buy, upgrade or swap their ticket with a tap of the app.
A year into its life, I was asked by the CEO to help the Senior Leadership Team tell the Seatfrog story better to prospective investors, customers and employees.
Using one-to-one interviews, hot-house workshops and not a little midnight oil, I helped Seatfrog define its purpose, mission, values and behaviours.
And brought everything to life through their own brand playbook.
Highlight: Meeting new employees every time I turned up at Seatfrog HQ for our weekly session – the surest sign of a thriving start-up.